DR. MARTENS - BEX NEOTERIC OUTSOLE

Outsole Design, 3D Development & Visualisation

2020

Project Context

An aggressive new outsole featuring a lightweight EVA midsole construction with PVC pods, expanding on the Neoteric product range with a lower profile, targeted towards the male consumer. The brief was To design an aggressive men’s specific outsole unit inspired by the ‘Neoteric’ women’s program. Building on the new aesthetic and design language, and integrating a light-weight heat sealed gasket construction.