SUB BOOT

Innovation Design, Development & Visualisation

 

2021

Project Context

SUB BOOT is an innovative new take on the classic Dr. Martens icon silhouette. Utilising DMs unique manufacturing methods, DNA, materials and construction to create new functionality for urban wet weather protection. A true waterproof boot with a new construction done in the Dr Martens way, staying true to heritage, designing within the constrains of iconic DNA to create functional newness for the brand.

 

A personal project developed independently without a brief – Launched for AW24 as part of a new brand campaign for Dr Martens, bringing new energy to the classic 1460 silhouette.